Local Businesses ranking on the SERPs took a hit when Google embraced the “Snack Pack,” which will show only three outcomes. This is likely to increase the competition much more.
Local SEO has recently seen the greatest shake-up since Pigeon in the recent past. There is now a single standardized batch of local results for desktop and mobiles. The significant change is that the variable pack of one with up to seven results has now been replaced with only three results.
The genuine effect here, past UX changes, is that numerous businesses have completely gone out of visibility. This is a huge percentage of businesses missing out on visibility and it is likely to increase the competition for local SEO to a very high level.
We additionally have the risk of sponsored local results coming soon, which look frightfully like the new standardized local results.
All these developments raise questions like, Is the standardized local pack more like a sponsored local pack? Is the free Local SEO about to come to an end? Will this be applicable to all local search or restricted to service type businesses?
We have a touch of everything in this way, so solid answers are absolutely difficult to find.
Positively, we can’t foresee the future, however with this ocean change in the way local results are shown, now is a decent time to hone your local SEO methods and begin trying different methods so as to diversify the way we approach the local SEO strategy.
Smart, proactive marketing always looks at potential threats with an eye to turning them into opportunities. So let us take a look at the changes, and I’ll also share ideas on what you can do to keep winning in local search and other local marketing channels
A foreseeing marketing strategy always looks at long term threats and ways to turn them into opportunities. It’s advisable to be well prepared for any possible challenges ahead so that one can stay ahead in the predicted competition for local SEO in the near future.
